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Event details

Purposeful and Personal Technology in Fashion

  • 4 Mar 2020
  • 17:00 - 19:30
  • State Government of Victoria Investment Centre, Level 46, 55 Collins Street Melbourne
  • 57


  • Guest tickets purchased prior to day of event.
  • Member tickets purchased prior to day of event.


With all the focus on the impact of digital channels on traditional retail stores, it's very easy to think that this is all that fashion is about.

While the retail debate and future of bricks-and-mortar shopping continues, the fashion industry is looking ahead and transforming itself into a force that is technology enabled, performance driven and customer centred. While traditional perspectives on fashion have focused on personalisation and creativity in design of the product, the manufacturing processes have been all about averages and standardisation. With the advent of digital technologies, standardisation is taking second place to personalisation, and design is all about product for performance. Could fashion be all about looking good and having a competitive advantage that works specifically for you at the same time? And how much of a part do questions around sustainability really influence us when it's time to buy?

In this event, our panel will be sharing their insights on how technology is challenging our paradigm on what constitutes fashion including:

  • What does hyper-personalisation look like
  • Delivering an omni-channel experience - is it really all digital now
  • The potential of big data and analytics
  • Challenges in innovation - consumer, regulatory, technology
  • Platforms and trends shaping the future

Presented as part of the Virgin Australia Melbourne Fashion Festival’s Ideas Program.

Event Partner - State Government of Victoria


Rob Fisher - Founder & Director, Tec.fit

Rob is an experienced start-up founder and company Director with a demonstrated history of working in the technology and retail industry. Rob has an extensive background in Sales, Digital Strategy, Account Management and Capital Raising.

Rob has co-founded various businesses, including his current business Tec.Fit where he oversees the execution of business wide strategies and operations. Rob has a Bachelor of Commerce (B.Com.) majoring in Finance & Management from Monash University, Melbourne.

Dr James Waldie - Cape Bionics 

James has studied Aerospace Engineering and Bioastronautics in Australia and the US, with research focusing on new spacesuit designs.

He was a Postdoctoral Fellow at MIT, where he worked principally on his gravity loading skinsuit for astronauts to reduce bone loss in space. Later he served as a Principal Investigator with the European Space Agency (ESA) to deploy his suit to the International Space Station for a 2 week mission in October 2015, and for 6 months in 2017. He was also a consultant at NASA for investigations into reducing the mobility resistance and injury mechanisms of spacesuit gloves.

James is an Adjunct Principal Research Fellow at RMIT, and in 2016 was voted as one of Australia's most Innovative Engineers by Engineers Australia. He co-founded Cape Bionics to bring the proven benefits of custom-fit compression from the Aerospace industry into the Sports and Medical fields using 3D scans. Previously James worked in Formula 1 and for BAE Systems on drones and the F-35 programme.

Saskia Fairfull - Founder, IFAB

A rebel in fashion, Saskia is the founder of the global fashion tech community and new-retail consultancy - IFAB. On a mission to bring the fashion and tech industries together, she works with technology startups and challenger brands to clearly define their position and unique offering in the market.

An experienced marketing professional with a masterful angle on brand. The Midas touch with communications, social media, events, and community management. Saskia empowers people to harness new and emerging technologies in fashion.

Final panelist to be advised 

Ticket price includes drinks, light refreshments and a copy of the event report.




The Cluster,
Level 17, 31 Queen Street
Melbourne, Victoria

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