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Journey of Digital Transformation in Fashion

Journey of Digital Transformation in Fashion

Between 2002 and 2015, clothing sales almost doubled to $1.8 trillion. On average, we’re buying 60% more and keeping it for half as long as we did 15 years ago. Australians in particular, are the second-largest consumers of new textiles, yet our local retailers are struggling and there is a seemingly endless procession of stalwart brands announcing they’re going into administration every other week.  Our March panel showed us that the future might not be so grim though, with an emerging convergence between the survival Australian retail and the survival of the planet, driven by digital.

The Business Case for the IoT

The Business Case for the IoT

The predictions and statistics around IoT are numerous and impressive. We can experience it in our homes, and have watched as disruptors reshape industries, or create new ones. But there is more to IoT than big numbers and high profile companies - it’s giving businesses of all sizes, in a broad range of sectors, more visibility and control over their operations than ever before.

Applying Data to Improve CX

Applying Data to Improve CX

Personalisation has toppled segmentation as the go-to marketing model for defining audiences, and is derived from the increasing amount of consumer data available to businesses. Personalisation is also challenging business - and agency - self-perceptions of customer centricity, exposing pitfalls in established processes and supplier relationships that constrain a truly customer-first approach.