Between 2002 and 2015, clothing sales almost doubled to $1.8 trillion. On average, we’re buying 60% more and keeping it for half as long as we did 15 years ago. Australians in particular, are the second-largest consumers of new textiles, yet our local retailers are struggling and there is a seemingly endless procession of stalwart brands announcing they’re going into administration every other week. Our March panel showed us that the future might not be so grim though, with an emerging convergence between the survival Australian retail and the survival of the planet, driven by digital.
As congestion and travel time increase, the adverse impact on health is investigated, and climate change becomes visible, we explored if the next evolutions of motorised vehicles - connected, automated, and zero emissions - could provide the solutions to our new(ish), insurmountable (?), urban problems.
When we’re being inundated with doomsday statistics and the political merry-go-round on energy policy, it’s difficult to feel as though consumers have any control or influence. However, options exist and we don’t necessarily have to sacrifice profitability or reliability to make the transition to sustainability.
The predictions and statistics around IoT are numerous and impressive. We can experience it in our homes, and have watched as disruptors reshape industries, or create new ones. But there is more to IoT than big numbers and high profile companies - it’s giving businesses of all sizes, in a broad range of sectors, more visibility and control over their operations than ever before.
Personalisation has toppled segmentation as the go-to marketing model for defining audiences, and is derived from the increasing amount of consumer data available to businesses. Personalisation is also challenging business - and agency - self-perceptions of customer centricity, exposing pitfalls in established processes and supplier relationships that constrain a truly customer-first approach.