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The Journey to Digital Transformation in Fashion

  • Luminary Level 1, 195 Little Collins Street Melbourne Australia (map)


Digital technologies have the potential to transform each step of the fashion value chain, from sourcing, distribution, logistics, and in-store operations, through to marketing, omni-channel consumer experience, and ongoing consumer engagement.

Yet a risk adverse mindset prevails in the Australian fashion industry as many brands want to ‘wait and see’ rather than seize the first player advantage.

The fashion and retail media is littered with stories from overseas of brands testing AI, virtual reality, wearable tech, IoT and mobile payments to bridge the digital divide with consumers. But what’s actually working versus a campaign gimmick? What can fashion really look like in a digital world?

You can read all the whitepapers and trend reports you like, but nothing beats hearing what works – and perhaps more importantly – what doesn’t – from your peers. With that in mind, we’ve assembled a panel from the Australian fashion industry to share their journey on the path to digital transformation.

The panel will be answering your questions on:

  • What digital transformation looks like in their business

  • Achieving an omni-channel experience

  • Addressing hyper-personalisation

  • Leveraging the power of data and analytics

  • Platforms they’re using & trends they’re pursuing

Presented as part of the Virgin Australia Melbourne Fashion Festival’s Ideas Program.


Damian Madden - General Manager - Digital, The Woolmark Company

Damian is an award-winning global tech executive, keynote speaker and advisor on new technologies. He has extensive experience in driving value for businesses through the creation of detailed transformation strategies that go beyond purely the technical and incorporate elements of creativity and innovation to help change the mindsets of both employees and customers.

With experience across a range of disciplines and industries he is uniquely positioned to integrate seamlessly throughout an entire business, empowering organisational change and working to mitigate risk, drive growth and ensure the future-position of the business through effective systems roll-out, increasing operational efficiencies and the adoption of emerging technologies. 

Madden is regularly sought as a keynote speaker and has spoken around the world on the topics of digital innovation, emerging technologies (machine learning and AI), team-building and managing technical change. He regularly donates his time within the creative sector to help artists, museums and galleries to better engage with their patrons and integrate technology into their practice.

Andrew Apostola - Chief Operating Office, Arnsdorf

Andrew is the COO of Arnsdorf, a modern womenswear retailer redefining online commerce in Australia, guiding its strategy and relaunch in 2017. Arnsdorf is a leading voice for ethical, transparent and traceable retail in Australia, revealing the costs associated with each garment made, as well as the origin of the fabrics and materials used in each product, with the hope to lead and inform a new generation of sustainable consumers.

Prior to 2015, Andrew resided in New York with his family, co-founding Portable Shops, an e-commerce platform for fashion designers and retailers, acquired by Big Commerce. He co-founded Svbscription, a luxury shopping service connecting customers to personal shoppers across fashion, lifestyle and accessories. The company was featured in publications such as the New York Times, the Wall Street Journal and Time Magazine.

Andrew’s main areas of focus are in justice, government, education and retail and he works actively in these areas through his various roles. He is the co-founder of Portable, a purpose driven digital innovation company that uses technology and design to address areas of policy failure and social need. He is also one of the creators of YourCase, a digital product that helps victims of family violence navigate the justice sector and is working more broadly with a range of stakeholders to reshape the delivery of justice across Australia. He is the author of a range of publications, including Taking Back Retail (2012), which looks at how brands can move into the digital age, Hacking the Bureaucracy (2016), a guide to government innovation and Redesigning Work (2017), a report into how design can respond to the changing workforce. In 2017 he authored and presented a new approach entitled the Principles of Data Driven Design as part of Melbourne Design Week.

Andrew is the Vice President of Preshil, one of Australia’s most progressive schools, where he helps on digital strategy in an educational context. He is also a judge of the Webby Awards in New York, the “Oscars for Online”.

Meray Azar - Founder, Epic Catch

Previously Meray was the Head of Digital and CRM for Jeanswest and has worked for some of Australia's leading multichannel retailers in senior Ecommerce and CRM role, including Speciality Fashion Group, Spotlight Retail Group, Officeworks and Dick Smith.

Recently Meray has been working on her own award winning Startup Epic Catch and also consulting for some of Australia's leading loyalty programs on their Data Insights and Strategy.

Ticket price includes drinks, light refreshments and a copy of the event report.


Earlier Event: February 14
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Later Event: April 4
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