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Event details

The Business Case for loT

  • 15 Nov 2017
  • 17:30 - 19:30
  • Academy Xi Level 3, 45 Exhibition Street Melbourne Australia
  • 50


  • Guest tickets purchased prior to day of event.
  • Member tickets purchased prior to day of event.

Registration is closed

The Internet of Things will contribute almost $14.6 trillion to the global economy by 2030 and $120 billion of that will be in Australia.

But it’s more than just hype and ‘connected fridges’. The IoT should be a key piece of any organisations digital transformation – regardless of company size. It has already started to bring competitive advantage for small to mid-sized businesses in areas including inventory management, compliance and safety, security, maintenance and repairs, and marketing.

In this event we’ll be discussing how the IoT is impacting business including:

  • Key benefits to be unlocked by the IoT – including increased efficiencies & cost savings  
  • Challenges of the IoT – including data management and security
  • Successful business applications of the IoT
  • Infrastructure and other requirements for implementing the IoT

Venue partner - Academy Xi


Anat Efron - Ecosystem Director ANZ, Thinxtra
Anat has been active in developing M2M, wireless and IoT for over 16 years, with experience spanning Israel, Europe and Australia / New Zealand.  With the background of an Electronics Engineer specialised in communications, and many years of business activity under her belt, she joined Thinxtra on their mission to revolutionise IoT connectivity in ANZ by rolling out the globally leading LPWAN technology, Sigfox.

As Ecosystem Director at Thinxtra, her role is to help great business eventuate through creating strong partnerships and facilitating the integration of Sigfox technology across the entire ecosystem.

She helps design houses, device makers and integrators, both in ANZ and abroad, adapt their solutions to be Sigfox enabled, which allows them to tap into the mass market of low cost IoT connectivity and scale. These devices, and the platforms and cloud infrastructure that support them, enable companies to reap the benefits of IoT disruption, and business transformation, across a wide range of industries and verticals – logistics, facilities management, infrastructure, Utilities, asset management, agriculture, mining, oil and gas and many more.

Matt Sinclair - Senior Technology Specialist, Telstra

Matt is a Senior Technology Specialist in Telstra’s Chief Technology Office, where he advises on industry trends and develops strategies to accelerate business benefits from emerging technologies. His experience involves opening Austrlia's first publicly accessible Open IoT Lab, prototyping full-stack IoT products , and delivering end-to-end commercial IoT solutions in a variety industries.

Travis Crothers - CEO & Cofounder, Creator Global 

Travis is the CEO & Co-founder of Melbourne based company Creator Global.Creator lead strategy and the design, prototyping and manufacturing of connected products and IoT experiences.
Through Creator’s B2B model, they are helping some of the worlds biggest companies (Coca-Cola and AB In-Bev) with IoT and emerging technology initiatives.  Through their Explore six week process, they get their clients to the IoT start line super fast.
Creator are launching a direct to consumer IoT product range, bringing the excitement of the stadium in to sports fans homes across the world.  
With a vision to build a highly successful smart home company through fans passion for sport (not people's pain of running out of milk!)

Patrick Duffy - CEO, E Agri 

Patrick is an experienced international executive with extensive operational, strategy and development experience in the Asia Pacific region.
Patrick has an extremely diverse skill set and experience working for both global and small organisations, including Glencore as CFO for a US$6 billion project in the Philippines and Director of Strategy for a US$7 billion project in New Caledonia, as well as his own successful start up in Hong Kong. Patrick has a family farming background in beef and sheep in north-east Victoria.
Patrick is now based in Melbourne and is CEO of E Agri.  E Agri has developed a high-tech automated vertical farming system for growing leafy green vegetables for high-density urban environments.

Ticket price includes drinks, light refreshments and a copy of the event report.




The Cluster,
Level 17, 31 Queen Street
Melbourne, Victoria

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