If you’ve been thinking about PR for your tech business, then here are a few things you need to consider as all tech businesses are not the same:
- Your target audience – What do they read in terms of mainstream media? What do they watch?
- How do you pitch to differentiate yourself from the crowd? – What is your newsworthy angle? Don’t just talk about your product – Perhaps you can position yourself as the “go-to expert”
- How to prepare for PR – Logos, photography, founder bios
- Samples – Software versus Hardware
We're hosting a 90 minute session with PR Professionals Jules Brooke from Handle Your Own PR, and former Hewlett Packard Asia Pacific Marketing Manager Karina Ho. Whether you’re on a shoestring budget or about to hire a PR agency, this is a session not to be missed!
Jules is the founder of Handle Your Own PR and is passionate about helping small businesses. She worked across a number of marketing and design roles in the UK, Sydney and Melbourne before setting up her PR agency, Handle Communications, in 2003. Jules has worked with numerous SMEs and micro businesses, entrepreneurs and start-ups since then, helping them to get media coverage. In 2009 she realised that although many people couldn't afford to hire a PR agency, they had great stories to tell and the media would be excited to hear from them so, in the aftermath of the GFC, she decided to set up Handle Your Own PR. Jules works hard to show people that doing PR is a skill that can be learned. She believes wholeheartedly that it is the best choice for small businesses and start-ups who want to create awareness and get free media coverage for their business.
Formerly National Marketing Manager of Compaq Computers, and holder of numerous Asia Pacific management roles at Hewlett Packard, Karina decided to concentrate her efforts on helping small businesses and start-ups upon exiting her corporate career in 2009.
MBA qualified, Karina’s speciality is in technology and media, specifically targeting the consumer, micro business and SMB segments. Web, ecommerce, and tools utilising technology are an area of specialisation, as is preparing start up companies to be ready for external capital investment.
Now being a small business owner herself, Karina is able to see the gaps Marketing Managers in large corporations face in really knowing their target market. In fact, it is very rare to find an SMB marketing manager who has worked at the coalface of running their own small business. Despite over 10 years of corporate management experience in targeting the micro/SMB segment, it was an eye-opener to know how little corporate Australia can relate to challenges faced by one of their largest target segments.