What value do you put on giving your attention to this invite?
And;
What value are we willing to pay for your attention?
The modern advertising and attention model has not changed since it was introduced in the 1920s, however, the platforms and delivery methods have radically altered. And with it transformed our lives.
The attention economy has the potential to fundamentally change the way we interact with organisations and brands. Technology, like facial recognition, now exists to effectively measure attention and emotion. But will it change the world for the better?
Join our panel for this discussion as we explore how we can design the online world to value our attention and a utopian future of advertising we’d like to see.
Event partners - Startupbootcamp & Holding Redlich
PANELISTS
Abdur-Raheem Bulbuliya - Program Director, Startupbootcamp
Abs is the Program Director at Startupbootcamp for the Smart Energy Accelerator - a 3 month program designed to help ambitious founders scale their business. 21 startups from 14 different countries have graduated the accelerator program creating 49 jobs and raising over $80m in funding.
Prior to Startupbootcamp, Abs worked in the energy sector for Engie both in the UK and in Australia as a Commercial Analyst and then as a Renewables Manager.
Kimberley Winter - Founder & CEO, Evolte
Kimberley is the Founder and CEO of Evolte with a mission to accelerate sustainable transport adoption. Adding extra revenue layers through technology, advertising and data monetisation provides support to sustainable transport players in the emerging market.
In 2010 Kimberley built and scaled a business that developed websites and sold advertising space across different niche markets and has seen first hand the transition to this two way economy where enlightened consumers are starting to realise their value and demand a reward for their attention.
Kimberley believes in the ability of a business to not only generate returns, but also create value for its customers, employees, community, and the environment.
She has a Bachelor of Business (Advertising).
Tim Beveridge - GM, Strategic Consulting Services, SBDS Group
Tim has spent 20 years working at the intersection of marketing and technology with the core aim of driving better customer experiences and stronger business results. He has recently joined Silverbullet as GM of Strategic Consulting. Silverbullet, is a global data consultancy that strives to help marketers turn data into fuel for growth.
Prior to Silverbullet, Tim was Chief Strategy, Data, and Insights Officer for Zenith Media Australia (part of Publicis Groupe), where he was responsible for evolving Zenith's strategic offering to be more modern and evidence-based, leveraging a variety of data analytics methods and platforms. In that role, Tim sat on the Zenith Global Strategic Leadership team, the Global Zenith Product Team, the Global Publicis Data Team, and led the local Consumer Insight team. Whilst in this role he was the core instigator behind the development of Zenith's continuous brand-tracking product (CX Traker), Zenith's marketing analytics and insight engine (DataHub), and the integration of data science firmly into the centre of Zenith's strategic offering.
Prior to Zenith, Tim was Strategic Director (APAC) for Oracle Marketing Cloud/Responsys. Throughout his career Tim has worked with many of the largest marketing organisations across Australia and APAC, including telco (Telstra, Vodafone), banking (ANZ, NAB, CBA), auto (Honda, Mercedes, Mazda), retail (ALDI, Westfield, Wesfarmers Group), airlines (Jetstar/Qantas, Virgin), publishing and classifieds (Sensis, Realestate.com.au).
Tim has a Bachelor of Science (Hon.) in Psychology from Monash University, and an MBA from Melbourne Business School.
Bridget Cleary - Managing Partner, Melbourne, The Works
Previously CEO of Big Red - Australia’s largest independent advertising agency - Bridget has joined The Works to launch their Melbourne office, which opened July 1 2019.
Bridget is passionate about how to build strong, memorable brand platforms that drive consumer response and loyalty (and the science that helps make it successful), the power of technology to automate and free time for better thinking and provide real time insight to improve everything a brand does, and the power of a strong and happy company culture to deliver industry beating results.
That focus helped transition Big Red from a traditional advertising agency to a marketing leading advertising and technology company, but more importantly it helped deliver outstanding results for clients. This included:
- BHP adding $5.1B in brand value through its Think Big Campaign – the first in 30 years
- Helping Optus drive down CPA by up to 20%
- Helping Medibank increase conversion by 73%
- Helping Bupa become #1 in the category, with the 4th largest media spend
Bridget is excited to build The Works in Melbourne and is happy to report it is off to a strong start.
The Works until now has been based in Sydney, and has been voted ‘Best Brand, Design and CX Agency’ for the past 3 years.
Lisa Fitzgerald - Partner, Holding Redlich
Lisa is a Partner at Holding Redlich. Lisa’s practice covers all aspects of technology, media and telecommunications with a focus on emerging technologies and data. With more than a decade practising as a leading lawyer at global firms, Lisa has diverse experience advising established global businesses, scale-ups and start-ups in Australia and the UK.
Her expertise encompasses data, privacy, technology procurement, business process outsourcing, infrastructure (construction, maintenance and access), SaaS product launches, intellectual property, wholesale and retail supply and advising government. In 2019, Lisa led major matters for the national broadband network project and advised various businesses on the General Data Protection Regulation (GDPR), data governance, data breaches, consumer data rights, encryption laws, digital ID sharing platforms, including for Big Four banks, fintechs and global data analytics companies.
Moderation by Alice Sidhu - Chair, The Churchill Club
Ticket price includes drinks, light refreshments and a copy of the event report.
NOTE: Ticket prices will change from Early Bird to General from 12am Monday 11th November.
