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Augmented Reality - Fad or Future?

  • Collective Campus 1/20 Queen Street Melbourne, VIC, 3000 Australia (map)

Augmented Reality overlays the world we’re experiencing with real time, digital information – travel directions, weather, what’s around you – think Iron Man or Minority Report or yes, that’s right - Google Glasses.

When Facebook purchased Oculus in 2014 it made the statement, “we’re making a big bet that AR and VR will become a part of people’s everyday life.” With the Rift headset due to launch in March this year, it’s time to take stock: where is AR now and will it be the next big thing?

In our first event for 2016 we’ll be looking at: 

  • What exactly is AR and how does it differ from VR?
  • How can AR be applied in industry? Specifically retail, property development, manufacturing, tourism, art and culture
  • How long will it take for consumers to adopt this technology and what are the barriers (expensive hardware, etc)?
  • What are the risks of this type of technology and how can they be overcome, ie privacy?
  • What’s the next big thing in AR?

 If you’re looking for competitive advantage to get ahead or simply want to learn more about this technology, then this is a must attend event.


Steve Guinness - GM, Plattar
Steve Guinness is General Manager of Plattar - the world's simplest AR creator. Steve has spent the last 10 years commercialising products and growing early stage start-up companies. Over the past 2 years he has been commercialising Plattar - technology which he helped spin out of pioneering AR agency, One Fat Sheep. A number of different solutions and commercial models have been built on Plattar with early clients including REA Group, Frucor (V Energy), CBA and Mirvac. 

Frank Vetere - Professor, Dept of Computing & Information Systems University of Melbourne and Director, Microsoft Research Centre for Social Natural User Interfaces
Frank's expertise is in Human-Computer Interactions (HCI) and Social Computing. His research aims to generate knowledge about the use and design of information and communication technologies (ICT) for human wellbeing and social benefit. 

Frank has particular interests in technology and ageing, having led large projects in technologies for alleviating Social Isolation (ARC Linkage) and Tangible Technologies for Ageing (ARC Discovery). He is a member of the executive committee on the Melbourne Networked Society Institute and an expert member of the International Federation for Information Processing (IFIP) Technical Committee 13.

Eleanor Whitworth - Senior Program Officer, Creative Victoria
Eleanor is the Content Curator and Manager of the Culture Victoria website and a Senior Program Officer at Creative Victoria. She works closely with Victoria’s cultural agencies and small-medium collecting sector to improve access to collections via digital technologies. Eleanor has produced a range of award-winning content, delivered through facilitated partnerships and a collaborative approach. In her other life, Eleanor is a writer with a background in fine art and a keen interest in science and technology.  

Alec Villarreal Wurst - Founder & Director, Augmented Reality Experts
Based in Melbourne, with a Higher Education background in Economics, Mathematics and Social Sciences, Alec has been working with an expert team over the past two years, exploring potential applications for AR in diverse fields. Currently working with a diverse client base on projects ranging from institutional to medical and applied sciences. 

Mark Bergin - Founder, Design Summit Tour - App Design Awards
design100 celebrates courage through 10 design awards programs. All programs are marketplace centric and offer an opportunity to recognise those that are defining tomorrow.

When I'm not advocating or celebrating design, I work as an adviser to projects on the client side, providing expert input on how to structure projects, develop creative ideas and engage the best of market suppliers to deliver exceptional project outcomes. 

At the heart of my work is a focus on experience design. Always with one simple question - are we making something that is Made for People?

Note there will be no spin, no hype, and definitely no Powerpoint. Ticket price includes drinks, canapés and a copy of the Event Report from the evening.


Member - Early Bird: $20
Member - On the Day: $30
Non-Member - Early Bird: $40
Non-Member - On the Day: $50